Terms of Service

These Terms of Service are an agreement between you (the business or person using Arclo) and Arclo ("Arclo", "we", "us"), 4602 S Old Bastrop Highway, San Marcos, TX 78666. They cover arclo.pro, the free website scan, the Arclo app, and every website Arclo builds, hosts or maintains for you (together, the "Service").

By creating an account, claiming a site, or starting a paid plan, you agree to these terms. If you are agreeing on behalf of a business, you confirm you can bind that business.

Arclo builds a website for your business, hosts it, and keeps improving it. Depending on your plan, the Service includes:

• Building and hosting your website, including pages, copy and images;
• Ongoing search (SEO) work: fixes, new and updated pages, and blog posts;
• Rank, traffic and lead reporting using Google Search Console, Google Analytics and similar sources you connect;
• A lead inbox and notifications for inquiries submitted through your site;
• Optional Google Ads management, billed as described when you add it.

Some of this work is done automatically by software, including AI models, and reviewed against rules we maintain. We do not promise any particular ranking, traffic, lead volume or revenue. Search engines decide rankings, and results vary by market and competition.

You must give accurate information and keep your login secure. You are responsible for activity under your account. Tell us promptly at contact@arclo.pro if you think your account has been accessed without permission.

You must be at least 18 and using Arclo for a business, not personal or household purposes.

Paid plans are billed per website, in advance, through our payment processor (Stripe). Current prices are on the pricing page. There is no setup fee.

• Monthly plans renew automatically every month until cancelled.
• Annual plans renew automatically every year until cancelled. We will email you before an annual renewal.
• Prices shown do not include taxes; you pay any sales or similar taxes that apply.
• If a payment fails we will retry and email you. If it is still unpaid after 14 days we may pause work on your site; after 30 days we may suspend the Service as described in section 9.
• We may change prices with at least 30 days' email notice. A change takes effect at your next renewal, and you can cancel before it does.

You can cancel any time from your account settings or by emailing contact@arclo.pro. There is no contract term and no cancellation fee.

When you cancel, your plan stays active until the end of the period you have already paid for, and does not renew. Payments are non-refundable, including for partial months and unused time on annual plans, except where the law requires a refund.

You own the website Arclo builds for you: its pages, copy, images we license for it, and the site code delivered to you ("Your Site"). You also own your domain name, your business content, and your leads.

While you are a customer you give us permission to host, copy, modify and publish Your Site and your content as needed to run the Service. When you leave, you can ask for a copy of Your Site's code and content (section 9).

Arclo keeps ownership of the Arclo platform itself: the app, our software, templates, tools, models, and anything we build that is not specific to Your Site. Some images come from third-party libraries (for example Unsplash) under those libraries' licenses.

You are responsible for the accuracy of what your site says about your business, including services, credentials, prices, claims and licensing. Review pages we publish and tell us about anything wrong; we will fix it.

You confirm you have the rights to any content, logos or photos you give us. You agree not to use the Service to publish anything unlawful, deceptive, infringing or harmful, to send spam, or to interfere with or probe the Service or other customers' sites.

If you connect Google accounts or other tools, you authorize us to access them for the Service, and you can disconnect them at any time.

If you are a HIPAA covered entity, Arclo will sign a Business Associate Agreement (BAA) with you on request, on any plan, at no extra cost. The BAA covers what Arclo handles: your website, its inquiry form, the notifications that carry inquiries to you, and your Arclo lead inbox. See the BAA summary and HIPAA and your Arclo website for details.

Where a BAA is in place and conflicts with these terms, the BAA controls for protected health information. Arclo does not access your scheduling system, EHR or patient records, and you should not paste patient information into site content or change requests.

We may suspend or end the Service if you do not pay (section 4), break these terms in a serious way, or use the Service in a way that creates legal risk or harms others. Where practical we will tell you first and give you a chance to fix the problem.

When the Service ends for any reason:

• For 30 days you can request an export of Your Site's code, content and your lead records, and we will provide it.
• Your domain name stays yours. If we registered it for you, we will transfer it to you on request.
• After 30 days we may take Your Site offline and delete your data, except records we must keep by law or under a BAA.

We send account, billing and service emails as part of the Service. Marketing emails always include a way to unsubscribe and our postal address. If you turn on text alerts for new inquiries, we text only the numbers you give us; reply STOP to end them at any time. Message and data rates may apply.

The Service relies on providers such as hosting, email, SMS, payment and Google services. Their outages or policy changes are outside our control, and your use of Google, Stripe or other connected accounts is also subject to their terms. Our Privacy Policy lists the providers that process your data.

Apart from what these terms expressly promise, the Service is provided "as is" and "as available". To the extent the law allows, we disclaim implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We work to keep your site online and correct, but we do not guarantee it will be uninterrupted or error-free.

To the extent the law allows, neither side is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, goodwill or data, even if warned they were possible.

Arclo's total liability for all claims relating to the Service is limited to the amount you paid Arclo in the 12 months before the event giving rise to the claim. These limits do not apply to your payment obligations or where the law does not allow them.

You will defend and cover Arclo against third-party claims arising from content or information you supplied, your business's services, or your breach of these terms. Arclo will defend and cover you against third-party claims that the Arclo platform itself (not content you supplied) infringes their intellectual property.

These terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules. Any dispute will be brought in the state or federal courts located in Hays County, Texas, and both sides consent to that venue. Before filing, each side agrees to try to resolve the dispute by email for at least 30 days.

We may update these terms. For material changes we will email account owners at least 30 days before they take effect. Continuing to use the Service after that date means you accept the updated terms; if you do not, you can cancel before then.

These terms, any BAA, and any order or plan you select are the whole agreement between us about the Service. If part of these terms is unenforceable, the rest still applies. Not enforcing a term is not a waiver. You may not transfer this agreement without our consent; we may transfer it as part of a merger or sale of the business. Questions: contact@arclo.pro.